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Google’s Pixel 10 Pro Fold, Three Decisions That Will Shape The Market

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The Pixel 10 Pro Fold is Google’s third foldable Pixel. That’s important because, for products, the rule of thumb is that the third one nails the vision. Having spent time with all three models (the Pixel Fold, the Pixel 9 Pro Fold, and the current Pixel 10 Pro Fold), what has Google focused on, and does this say anything about the maturing and expanding foldables market?

Protecting The Pixel 10 Pro Fold

Arguably, the biggest issue around foldables in general and Google’s Pixel Fold, Pixel 9 Pro Fold, and Pixel 10 Pro Fold has not been the price; it has been the anxiety that owning a foldable would cause. The idea that even a small amount of damage from hard crumbs could damage the screen or break the hinge, the lack of waterproofing turning every drop of water into a risk, and the feeling that it will surely break when dropped… and happening to a smartphone costing nearly £2,000? That’s anxiety.

Google has taken that on board and, with decent visibility, addresses these issues and uses those fixes as part of the marketing campaign. Specifically, the Pixel 10 Pro Fold is IP68-certified, and it is protected against dust and water. By pushing aside the need to be as thin as possible, the 10 Pro Fold has some heft, and that heft offers tactile reassurance that it can take some damage.

The Pixel 10 Pro Fold is a subtle tank of a foldable. Less about fashion and more about functioning in everyday environments with the same carefree use as a premium device, such as the Pixel 10 Pro XL.

The Pixel 10 Pro Fold Is A Smartphone… And A Tablet

The price is also being addressed. Key to that is reframing the value proposition. When foldables debuted, there was a sense of significant compromises around their utility when closed. Flip phones tended to have cover screens designed for notifications rather than a full Android implementation.

While foldables did have Android running on the outside display, these were typically limited by the device’s footprint… aspect ratios were skewed, so the first Pixel Fold was more like an old-fashioned pocketbook when closed than a comfortably sized smartphone. The value was pitched as a larger screen that could act as a portable tablet. With the best will in the world, Android’s tablet support in the early days of foldables hampered their growth.

That support has been on an upward curve following the launch of both the Pixel Fold and the Pixel Tablet, as seen when you open the Pixel 10 Pro Fold. It may not be the best Android tablet out there, bu it does end up being one of the most convenient – if the best Android tablet is the one you have with you, the Pixel 10 Pro Fold’s tablet will tuck ino your pocket comfortably, ready to spring out as an 8-inch square screen giving you more workspace and mutlitasking optons than a standalone phone.

It’s a small thing, but the dimensions of the inner screen mean you can replicate two phone displays on the indie, allowing you to multitask effectively on a phone screen while keeping your eyes switching between the two apps on show.

As for the phone side of the equation, the Pixel 10 Pro Fold is, to all intents and purposes, a Pixel 10 when closed. The dimensions are almost identical; you have a display with the same dimensions and aspect ratio, and if you popped the 10 Pro Fold into a case that hid the join of the two sides, you’d be hard pushed to tell the difference. It is a little heavier, and with the camera island set to one side, there’s a bit more rocking on a flat surface, but you have a regular phone when the 10 Pro Fold is closed.

You get a phone that should meet 100 percent of your needs, and a tablet that feels around 80 percent of the functionality of a standard Android tablet (and most of that is due to the square aspect ratio). Yet you get the benefits of a larger display with more information, or a multi-app view so you feel like two apps are running at once.

For those who prize functionality in their mobile, the Pixel 10 Pro Fold offers more than your regular phone while still being a regular phone or a small tablet whenever you need it.

The Real World Story Of The Pixel 10 Pro Fold

One of the advantages of the Pixel 10 Pro Fold is how it can reduce friction in a mobile device, making things easier to use, showing you more relevant information, and unlocking the utility of features that could be seen as clunky on a regular smartphone.

Some of the benefits found in software are currently universal to the Pixel 10 family. Google’s steps to introduce Agentic-AI apps with the Magic Cue software, helping pre-populate replies and present your personal on-device information when the Gemini AI assistant considers it relevant.

I feel that feature, perhaps with per-manufacturer branding, will be available pretty much everywhere over the next twelve months. It’s the unique use of the large screen where the small advantages can add up. Id’ pick out three features that typify this.

The first are your browser tabs. On a phone screen, they get tucked away under a numbered box, yet the Pixel 10 Pro Fol lifts them out to a recognisable strip along the top of the screen. You can still use the number to see thumbnails of each tab, but switching between multiple websites is now far simpler and faster.

Then you have your homescreen widgets. Personally, I’m a “just the weather and my icons” old-school navigator, but others in the household here love their widgets and have multiple pages set up for different parts of their lives. With twice as much space for widgets, if that’s your style, then you have a lot more utility to play with.

How about the ability to preview photos on the tablet display? While you can span a regular camera app across the entire width, you can also run the equivalent of the phone layout on the right side of the 10 Pro Fold, and on the left side, you get a preview of the photos you have just taken, as if you were looking on the phone display. It’s an extension of the idea of two apps running side by side, except here it’s one app with two distinct views on either side.

Being able to preview your photos in “full screen” more immediately is a small win, and it’s these small wins that Google hopes will add up and make the 10 Pro Fold attractive.

Finally, picture-in-picture mode is available for many media apps (notably YouTube Premium), but on a regular portrait-view phone screen, it can take up a significant amount of screen real estate and get in the way of the primary app. Now take that feature and add it to a larger tablet screen where more space and more information are on show. PiP suddenly becomes far more viable in day-to-day use.

Of course, with all of these, the real trick is remembering that you don’t have a Pixel 10 Pro, you have a Pixel 10 Pro Fold, so you have to make sure you open up your phone!

The Pixel 10 Pro Fold And The Consumer

2025 has seen the foldables market mature. You have the well-established Galaxy Z Fold and Z Flip phones from Samsung, ranking high in sales and market share; you have challengers such as Honor coming into consideration with the Magic V5, and here you have Google reinforcing the foldables market with its third Foldable Pixel.

The Pixel 10 Pro Fold addresses many public concerns about foldables. It doesn’t push the boat out in terms of design, instead relying on the idea that the Pixel is a practical foldable. It’s not loaded with gimmicks; you have peace of mind, a two-in-one phone and tablet, and an understanding of how a foldable phone can offer a more productive experience over a standard candybar phone.

This latest Pixel is a phone for everyone. It just happens to fold.

There’s more than the Pixel 10 Pro Fold to consider… read the latest smartphone headlines in Forbes’ weekly Android Circuit news digest



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Galaxy TriFold Revealed, OnePlus 15’s American Adventure, Pixel 10a Pricing

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Taking a look back at this week’s news and headlines across the Android world, including the Galaxy Z TriFold arrives, Galaxy S26 Ultra specs, the new Exynos promise, Pixel 10a pricing, Nubia Fold details, OnePlus 15 heads to America, and Google’s QPR2 source code released.

Android Circuit is here to remind you of a few of the many discussions around Android in the last seven days. You can also read my weekly digest of Apple news here on Forbes.

The Galaxy’s Number Is Now Three

Samsung has launched the highly anticipated Galaxy Z TriFold, a foldable device with three screen elements and two hinges to offer a pocketable phone and a tablet screen that is significantly less square than other foldable devices in the South Korean company’s portfolio. It’s a technical marvel, but it may not be the best seller some in the community are looking for:

“It will be available more widely, but no date has yet been attached. “Samsung Electronics will launch the ‘Galaxy Z Trifold’ in Korea on the 12th and then launch it sequentially to global markets such as China, Taiwan, Singapore, the United Arab Emirates, and the United States,” Samsung said in a newsroom post. No exact date yet, then, though I’d be astonished if it was before 2026.”

The Galaxy S26 Comparison

What will be a best seller, all being well, will be the Galaxy S26 family. With specifications widely available, albeit unconfirmed by Samsung, it’s possible to compare the upcoming S26 devices with the current S25 models. As the flagship, the Galaxy 26 Ultra has the most scrutiny:

“Samsung is switching to a new 6.9-inch M14 AMOLED panel, although it probably will not get much brighter. European users will likely only get 12GB RAM, compared with 16GB in other regions such as China. At least Samsung fans around the world will probably get to enjoy the Snapdragon 8 Elite Gen 5 instead of the Exynos 2600.”

Here Comes The Exynos

Samsung has confirmed its flagship Exynos 2600 chipset. This will draw direct comparison to Qualcomm’s Snapdragon 8 Elite 5 chipset, which is currently debuting in premium handsets across the Android space. The Samsung community has generally preferred Snapdragon over Exynos, at least on the top-tier Galaxy Ultra handsets. The S26 Ultra is still expected to ship in the first quarter of 2026 with a Snapdragon chipset, but Exynos could dominate the other handsets in the S26 family. Sammobile’s Asif Shak has more:

“A teaser video of the Exynos 2600 was just published by Samsung on its YouTube channel. In the video, the company says, “In silence, we listened,” hinting at controversies around performance and overheating issues associated with some previous Exynos chips. It is the South Korean firm’s indirect way of saying it understands the criticism around its chips and that it intends to improve upon their shortcomings.”

The Pixel 10a Price Conundrum

Google’s next smartphone is expected to be the Pixel 10a, which will bring the latest AI-focused hardware and smartphone technology to the mid-range. It’s expected to remain at $499, but there are still questions that need to be addressed.I took a closer look at these earlier this week.

“A more interesting question on the price will be around the pricing in the Google Store. The Pixel 9a has been discounted by $100 in the US store for a long time before the Pixel Black Friday offers. There’s every chance that the discount stays in place for Christmas. Will this forever discount carry on into the new year? What happens when the Pixel 10a arrives? Does the Pixel 9a remain discounted, and does the Pixel 10a lock in at $499 for the summer? Or does the continued use of older silicon see the 9a quietly removed from the portfolio, leaving the Pixel 10a as he sole ‘A-class’ on sale as a new handset?”

Nubia Fold Details Published

The first folding smartphone from Nubia has been confirmed by Japanese network Y!mobile. The Nubia Fold has appeared on its website, with a list price of 178,560 yen ($1,145). Given the specs, this is a very competitive offer, especially if this Fold gets a global release. GSM Arena has collected the specs, including the all-important display.

“The nubia Fold features an 8-inch main display with 2,480 x 2,200px resolution and a 6.5-inch cover screen with 2,748 x 1,172px resolution. Both panels offer 120Hz refresh rates, and the main panel supports split view modes for certain apps…

America Is Ready For The OnePlus 15

Following its global release, those looking for the OnePlus 15 in the United States were left in limbo. Without FCC certification, the device cannot go on sale, and with the government shutdown, no certification could be issued. Well, that hurdle has now passed. As GSMArena notes, the FCC is back in business, the certification has been issued, and the OnePlus 15’s US adventure is set to continue.

And Finally…

Google has released the source code for its latest Android update, feeding it back into the open-source community. Given the two-month delay in the release of Android 16’s QPR1, the community is taking the almost immediate release of QPR2 as a positive sign.

“Given that context, some developers worried Google might repeat that strategy and withhold Android 16 QPR2’s source code for an unspecified time. Thankfully, that hasn’t happened. Google started uploading Android 16 QPR2’s source code almost immediately after releasing the update. This suggests the previous delay was indeed tied to the mid-cycle Pixel Drop, and that today’s update — while not officially labeled a Pixel Drop — is one in all but name.

Android Circuit rounds up the news from the Android world every weekend here on Forbes. Don’t forget to follow me so you don’t miss any coverage in the future, and of course, read the sister column in Apple Loop! Last week’s Android Circuit can be found here, and if you have any news and links you’d like to see featured in Android Circuit, get in touch!



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iPhone 17 Pro Display Issues, Apple’s Satellite Upgrades, Four New MacBook Pro Models

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Taking a look back at this week’s news and headlines from across the Apple world, including iPhone 17 Pro, iPhone 17 sales success, balancing iOS 18 and iOS 26, four new MacBooks, Apple Satellite upgrades, moving to Meta, and the Christmas Tree lights are turned on.

Apple Loop is here to remind you of a few of the many discussions around Apple in the last seven days. You can also read my weekly digest of Android news here on Forbes.

An iPhone 17 Pro Display Warning

Apple’s new cover on the iPhone 17 Pro and 17 Pro Max displays has increased the protection on offer. Ceramic Shield 2 also increases scratch resistance and reduces reflections. Yet its interaction with some screen protectors reduces the anti-reflection technology, which requires direct contact with air. An iPhone 17 study by Astropad has taken a closer look at the impact of a screen protector. Forbes contributor David Phelan looks at the options you have:

“[the report] goes on to say that some screen protectors, when placed on top of Ceramic Shield 2, doubled the amount of reflectivity on the display. An anti-reflective coating is desirable, so this result is not.

“The study promotes Astropad’s Fresh Coat solution as a way or reducing reflectivity, though you could argue that it might be an even better solution to not put any protector on at all, if Apple’s claims of less scratchability prove correct — and they haven’t been widely disproved yet”

Apple Reaps iPhone 17 Rewards

The success of the iPhone 17 in global markets is having a positive effect on the iPhone market. New research from IDC suggests that Apple is on course to grow sales by more than six percent, in large part due to the vanilla iPhone’s adoption by the Chinese market. Juli Clover takes a closer look at the numbers:

“Total 2025 shipments are forecast to grow 6.1 percent year over year due to iPhone 17 demand and increased sales in China, a major market for Apple. Overall worldwide smartphone shipments across Android and iOS are forecast to grow 1.5 percent, primarily because of the success of the iPhone.”

The Balance Between iOS 18 and iOS 26

Since the launch of the iPhone 17 and iOS 26, Apple has been supporting iOS 18 for older incompatible iPhones and for users who are not yet ready — for whatever reason — to upgrade their phones. While the updated versions of iOS 18 are still available, the UI has been reconfigured to highlight iOS 26 and minimze the visibility of iOS 18.

“…the iPhone’s Software Update screen now features iOS 26.1 prominently, while iOS 18.7.2 has been demoted to ‘alternate version’ status. Users may now see a badge on the Settings app indicating the new update is available, but it won’t be installed without direct user action. For major OS upgrades, users need to manually install the new version even when they have ‘Automatic updates’ turned on.:

Three New MacBooks Before One Big Boss

This week saw a rush of details around Apple’s plans for the MacBook. While the M5 chipset has made a soft debut, 2026 should see more variants going on sale throughout the year. These will include a low-cost MacBook that will likely compete with Chromebooks, an update to the MacBook Air and the introduction of an M5 Pro MacBook Pro model. As for the fourth model…

“The biggest update arrives later in the year. Both Kuo and Gurman say Apple is working on a redesigned MacBook Pro with M6 chips and OLED displays. These machines are expected to bring some of the most dramatic changes in years, including …OLED panels with deeper blacks, higher contrast, and better power efficiency …Touch-screen support while keeping the full keyboard and trackpad.”

The Benfits And Cost Of Apple Satellite

Bloomberg’s Mark Gurman has revealed Apple’s plans for satellite connectivity, including navigation in Apple Maps, support for sending photos in Messages, and an API to allow developers to offer satellite connectivity. The question now is who pays for the services?

“Today, Apple’s satellite connectivity features are available for free. For more advanced capabilities in the future, Apple reportedly plans to let customers pay satellite carriers for features directly. Apple could also create a paid option for extended connectivity with a company like SpaceX. Gurman added that there have been discussions in the company about offering its own satellite service, but concerns that Apple shouldn’t act like a carrier have stifled that possibility.”

Apple To Meta Moves

One of Apple’s longest-tenured executives is leaving the company to join Meta. Alan Dye has been the head of Apple’s user interface design team for ten years. Meta’s move is seen as a precursor to designing and releasing new hardware, and will start work as Chief Design Officer on Dec. 31. Apple confirmed the move in a statement provided to Bloomberg News:

“Steve Lemay has played a key role in the design of every major Apple interface since 1999,” Chief Executive Officer Tim Cook said in the statement. “He has always set an extraordinarily high bar for excellence and embodies Apple’s culture of collaboration and creativity.”

And Finally…

The annual Christmas Tree reveal at Apple’s offices in Battersea, South London. Previously, Apple turned to noted designers and artists. This year twenty-four designs by the public are in rotation until Christmas Eve:

“Apple’s annual holiday projections go live at 5 p.m. U.K. time on Thursday, Dec. 4. These projections light up the 330-feet chimneys and washtowers of the Battersea Power Station in south London, Apple’s U.K. HQ. This year, for the first time, members of the public could submit their designs: Apple has just revealed the winners, and they look great.””

Apple Loop brings you seven days worth of highlights every weekend here on Forbes. Don’t forget to follow me so you don’t miss any coverage in the future. Last week’s Apple Loop can be read here, or this week’s edition of Loop’s sister column, Android Circuit, is also available on Forbes.



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Antigravity A1 Is A New Drone With New Tricks

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Over the past two years DJI and Insta360 — two tech giants which have respectively dominated the drone and 360 camera field — have increasingly ventured into the other brand’s territory. After years of making similar performing smartphone gimbals and small action cameras, DJI launched its first ever 360 camera a couple months ago, and now Insta360 is introducing a drone under its new sub-brand Antigravity.

The A1 weighs 249g, just under the 250g standard set by many countries that would require registration. This means you can bring this drone into countries and fly it without hassle. In fact, during my testing period I brought the A1 to Vietnam, Thailand, Hong Kong and Indonesia without being stopped at the airport. While the Antigravity A1 may look like a typical DJI consumer drone at first glance, it has a fundamentally different approach to documenting the skies, which also alters how the pilot controls the drone. This is a good thing, because DJI’s consumer drones are already near flawless, so Antigravity’s new drone going in a new direction is a fresh take.

The A1 differs from any other drone on the market because it shoots 360-degree videos, just like parent company Insta360’s X series of cameras. In fact, the lens on the A1 are almost the same as the lens on the Insta360 X5: a pair of 1/1.28-inch lenses that each shoot 180-degree field-of-view videos, and with some clever software stitching, the two footage produces a single 360-degree video that covers the entire canvas.

Once the A1 is in the air, the pilot will be able to see an entire 360-degree view of the sky from the headset, which resembles a VR headset or Apple Vision Pro.

Piloting the drone is done via a remote control made up of various dials, buttons and triggers, and is designed to be operated with one hand. The user can navigate the drone using the dials on the controller, or simply by moving and pointing the remote controller, as it has a built-in gyroscope. So in other words, if you want to turn left, you can either rotate the dial left, or simply point the controller left.

The footage captured by the drone is in 8k resolution, but you have to remember this is 8k resolution spread across an entire 360-degree canvas, so footage looks clean, but not “razor sharp” like an 8K television footage would look. When the drone is airborne, the goggles show me the entire 360 view, and I have to either move my head, or spin the drone, to see my entire surroundings. I can also look up and down. The experience feels like an immersive VR video, but showing me real-time footage from the drone.

As someone who’s afraid of heights, the first time I looked down from the drone’s perspective gave me a scare, because it looked and felt so real.

You can see actual video footage from the drone in the video below. You can see the experience can be quite immersive.

A major advantage of having a 360 camera instead of the conventional regular camera on a DJI drone is that the A1 captures everything in one go, so you don’t have to worry about framing, or missing a scene. For example, if I am shooting a skateboarder or a mountain biker with a DJI drone, I may have to do a retake if the first flight didn’t frame and capture the person correctly. Maybe I flew the drone too low and the framing cropped off part of the subject’s face, or maybe the drone was too high and didn’t record the landing. But with the A1, since it captures everything, there would be no such worries.

Of course, one disadvantage of the A1 is that a 360 camera has so many pixels to cover that videos aren’t going to be quite as sharp as a dedicated conventional camera with a narrower field-of-view.

The Antigravity A1, being a flagship drone with excellent 360 cameras, doesn’t come cheap. The cheapest option is the standard bundle which retails for $1,600, and there are higher tier bundles (with more accessories) that go for around $1,700 or $1,800. But this is the price of premium flagship drones, and at least the A1 can claim to be able to capture footage no other drone can do.



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