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How AI Video Search Is Changing Fashion and Beauty Marketing

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As we reach the tail end of 2025, the next must-have silhouette, handbag or even eyeliner shape does not reach us from the runways of Paris or Milan; it reaches us more quietly through a creator’s bathroom mirror, a selfie on a night out, or a GRWM video in the back of an Uber.

Millions of videos are shared online daily featuring luxury products, fashion moments and beauty rituals. In fact, as much as 91% of global internet traffic is estimated to be video content, but most of that content remains untagged and is not traceable, meaning brands have no idea where their products really show up or how far the culture around them spreads. Add to this the fact that video content leads to 12 times more shares than images, and you can see why this is a problem that is set to continue.

If the internet is now mostly video, why are we still measuring it like it’s text?

The Internet Became Video, But Search Stayed Text

For twenty years, our mental model of “search” has been simple: pages, links and keywords. Google crawled the open web, we optimised titles and meta descriptions, and SEO teams agonised over the order of three‑word phrases.

Then social arrived and discovery shifted to follows, feeds and hashtags. But our tools stayed text‑centric: social listening dashboards trawled through mentions, tags and comments, giving us word clouds and sentiment charts.

Short‑form video blew that model up. TikTok, Reels and Shorts turned the feed into a whirlwind of motion, sound and aesthetics; but most of that content sits inside proprietary recommendation algorithms, not on the open, searchable web. Social listening tools “watch” none of it; they read captions and metadata and hope that creators remembered to tag the brand.

That’s how we ended up with a blind spot: a video‑first internet with text‑first measurement.

The Video Blindspot Is Starting To Shrink

In mid‑2025, Instagram made a subtle but pivotal change: “Instagram now allows search engines like Google to display public posts” from eligible accounts on results pages, instantly turning Reels and posts into a new SEO surface for businesses.

Platforms are beginning to accept that video needs to be searchable in something closer to real time; not just by their own recommendation systems, but by brands, agencies, regulators and, increasingly, search engines. The question is no longer whether video becomes searchable, it’s who gets to search, and what exactly they can see.

One company looking to resolve this issue is Oriane, an AI powered video search engine that is working with clients such as Hennessy and Dior within the LVMH group, as well as L’Oréal, and Estée Lauder. Despite fashion’s tempestuous relationship with AI, solutions like this one promise to resolve one of the major issues with measuring brand reach.

Oriane’s Co-Founder and CEO Julien Rosilio tells me, “the vast majority of the internet is now video, yet brands still rely on search tools built for text. At Oriane we’re building the search layer for this video-first internet era, so brands can finally see what actually appears inside videos, not just the captions around them.”

While keyword-based SEO was about words on a page, video discoverability is a confluence of watch time, saves, replays, sound choices, on‑screen text, visual pattern and creator signals. To index that, machines have to “learn” to watch, and engines like Oriane do something close to that under the hood, using a multimodal AI infrastructure. The platform indexes millions of social videos by analysing their visual, audio and textual layers (logos, faces, objects, music, speech) and converts them into vector fingerprints stored in a dedicated video search engine. Each clip is broken into frames and tracks, processed by proprietary models for image, logo, voice, music and speech analysis, and then made searchable almost like text.

“Once a brand can spot every untagged clip, every hidden moment of reach, and every emerging visual trend, its whole creative and marketing strategy shifts from guessing to truly understanding culture in real time, and spotting trends before they emerge,” Rosilio adds.

Benefits For Both Brands And Video Creators

From allowing brands to surface videos where their products are appearing untagged, to trend spotting, virality reporting and IP protection, functionality like this could rewire the internet and unlock a more nuanced understanding of product engagement.

On top of this, the ability to truly measure reach for independent creators puts the power back into the hands of individuals; allowing content creators to measure every view their content has generated, including those from reposts, remixes, and UGC that reused their clips, which were previously unavailable or difficult to quantify. This increased ability to measure reach, engagement, and therefore value, could add yet more fuel to the huge growth of the creator economy, predicted to reach $480 billion by 2027.

As Anastasiia Mala, head of PR and freelance communications consultant, explains, “In communication today, the biggest success comes from truly understanding how people organically use and interpret brands in culture; far beyond what shows up in tagged content or reports.”

She told me, “Today’s trends begin where people casually film and share their lives (often in untagged, low-visibility spaces) long before any metrics pick them up. As long as video search relies only on public content and respects creators, it opens the door to more responsive and relevant communications strategy for brands.”

Fashion’s “Shadow” Visibility

The key to success is to keep the interface disarmingly simple. Brand teams can search with text, e.g. “woman putting on Rouge Dior lipstick,” and retrieve authentic videos where the brand is neither cited, tagged nor mentioned, completely invisible to traditional tools. Or they can search with an image, uploading a campaign shot or product pack and asking the engine to find where similar visuals appear across millions of clips.

In beauty, this is a powerful illustration of what changes when you search pixels instead of posts. A campaign image or query for that specific product shade can surface the original tutorial and hundreds of similar routines, all contributing to what you could call Dior’s “shadow reach”; cultural impact that never shows up in a mentions report.

Inside LVMH, this isn’t just a curiosity; it’s becoming infrastructure. In a statement about why the group brought Oriane into its accelerator, Elodie Levy, Head of Accelerator Programs at LVMH Group says “The Oriane.xyz platform gives LVMH Maisons complete visibility on the impact of their videos across social platforms, enabling them to maintain brand identity and optimise their content strategy.”

This example illustrates how tools like Oriane can detect all UGC featuring specific products (like Rouge Dior), uncover hidden virality from tutorials and edits, identify rising beauty creators through visuals not metadata, compare Dior to Estée Lauder and L’Oréal at the content level, and surface emerging beauty trends weeks in advance to power creative, influencer, and insights teams.

When Taste Becomes A Query

Trend teams will feel this shift most acutely. Historically, fashion and beauty trends were spotted by scouts and cool‑hunters: the person in the front row who notices a nail colour in Tokyo, an eyeliner shape in São Paulo, a club‑kid silhouette in Berlin. Later, those instincts were augmented by endless scrolls through Instagram moodboards and saved TikToks.

With AI video search, the workflow flips. Video search engines promise trend analysis that can identify rising aesthetics, sounds, and creators before they peak. Instead of a Dropbox full of screenshots, a creative director can type or paste a look into a search box and see hundreds of real‑world clips that match it.

Those results are not just for inspiration, because every hit in the index carries rich metrics: platform, views, engagement, caption, audio and creator handle. Teams can export the data and connect it to sales, search or media performance to understand which aesthetics actually move product, not just rack up plays.

Gut feel doesn’t disappear; it just gets a lot more data‑rich.

How Video Search Can Augment Fashion And Beauty

If you work in fashion or beauty today, you do not need to become a machine‑learning engineer, but you do need a point of view on video search.

What’s your shadow reach, the untagged videos your products already star in? How will you use a video trend radar without flattening your brand into sameness? And what are your red lines on how searchable you want your consumers’ lives to be?

In a world where taste itself can be typed into a video search bar, the winning brands will not just be the ones who see the most. They will be the ones who know what to do, and what not to do, with what they are able to see.



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Apple May Surprise Users With Next iPhone Update

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38 minutes ago

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December 6, 2025

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Updated Dec 6 with further details of the software and its release date.

Did you upgrade your iPhone to iOS 26 yet? It’s available for all models from the iPhone 11 onwards. But until now, Apple has also readied a version of last year’s iOS 18 so that users reluctant to move to the new OS just yet can stay protected. It looks like that’s just ended and new evidence suggests that the next iOS 26 update is now only days away. Since there have been numerous reports that the software was delayed, it will surprise many that it might actually be early, after all.

“Apple is encouraging iPhone users who are still running iOS 18 to upgrade to iOS 26 by making the ‌iOS 26‌ software upgrade option more prominent,” MacRumors reports.

ForbesiOS 26.2 Release Date: What To Expect And When From The Next Critical iPhone UpdateBy David Phelan

Until this week, iOS 18 updates have been the default choice, with iOS 26 offered further down the page in Settings.

“Starting today, that’s changing. iOS 18 users who have not upgraded to ‌iOS 26‌ will now see iOS 26.1 as the recommended iOS update in the Settings app. iOS 18 updates are still an option, but are now displayed at the bottom of the app,” the report goes on.

While that’s not the same as forcing users to move to iOS 26, the writing is clearly on the wall.

Each iOS 26 update has been accompanied by one for iOS 18, so far. However, while the first two of these were released pretty much at the same time, the latest iOS 18 option, 18.7.2, came several days later, perhaps as a way for Apple to quietly nudge people to iOS 26.

While this doesn’t mean that there won’t be an iOS 18.7.3 release soon after iOS 26.2 goes live later this month (read this for exactly when that will be), it wouldn’t surprise me if iOS 26.2 is the only option offered.

And there’s now further evidence that iOS 26.2 is almost here: on Wednesday, Dec. 3, Apple launched the release candidate of iOS 26.2 to developers, indicating the schedule is still in place for general release on Monday, Dec. 15 or Tuesday, Dec. 16.

It also means that it’s just possible that iOS 26.2 could come earlier. I had written off Monday, Dec. 8 and Tuesday, Dec. 9, but as the release candidate arrived so soon after the week of Thanksgiving, I’d say that one of those days is possible, alongside Wednesday, Dec. 10 — which I now believe to be the most likely date.

Other commentators have come to their own conclusions, but all are in the same ball park. “Apple normally releases its x.2 updates during the second week of December, and this year seems to follow the same pattern. So users can expect the update between 8 December and 10 December, unless there is a revised RC build that delays things a little,” MSN said while Britta O’Boyle at T3 agreed that it could come “as soon as next week.”

Geeky Gadgets said “Apple has confirmed that the general rollout will occur on Dec. 8, giving users worldwide access to the new features and improvements,” though it’s not clear to me that Apple has made this confirmation or where the site is sourcing this.

And I suspect it will be the week beginning Dec. 8 rather than necessarily the day itself — though that would certainly surprise the analysts who have banked on the release being delayed.

“Looking ahead, Apple plans to release the iOS 26.3 beta during the week of Dec. 15,” the site went on, which seems likely to me.

Apple’s move to encourage people to iOS 26 now suggests to me that the iOS 18 option at the bottom of the page is likely to disappear soon.

Of course, there will be iOS 18 security updates coming in the future, but they may only be offered to users of the three phones which can run iOS 18 but not iOS 26, that is, the iPhone XS, iPhone XS Max and iPhone XR. Owners of the latest models, iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max and iPhone Air, have no choice in the matter: iOS 26 came pre-installed.

ForbesiPhone 18: How Apple’s 2025 Releases Reveal The Secrets Of The Next iPhonesBy David Phelan



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Soon, But There’s A Catch

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December 6, 2025

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Updated Dec. 6 with more details of release date and pricing, panel thicknesses and comparisons to other thin and folding phones.

The next Samsung smartphone has been revealed. The Galaxy Z TriFold is a folding phone with two hinges so its internal screen opens out to be the size of a 10-inch tablet. Here’s when it will arrive and how much it’ll cost, plus details of why it’s different from other rival folding and super-thin phones. Oh, and whether TriFold is the right name.

Samsung Galaxy Z TriFold Release Date: Friday, Dec. 12

That’s the date that the new phone will go on sale. But there’s a catch: it’s in South Korea only, where it will be available to view from Dec. 9 in 20 stores.

ForbesiPhone 18: How Apple’s 2025 Releases Reveal The Secrets Of The Next iPhonesBy David Phelan

It will be available more widely, but no date has yet been attached. “Samsung Electronics will launch the ‘Galaxy Z Trifold’ in Korea on the 12th and then launch it sequentially to global markets such as China, Taiwan, Singapore, the United Arab Emirates, and the United States,” Samsung said in a newsroom post.

No exact date yet, then, though I’d be astonished if it was before 2026. A report from Bloomberg comments that it will ship in very limited volume.

And a more recent update from Tom’s Guide claimed that while no actual date has been set, there is at least a clue. “As for the U.S., Samsung says it’ll be coming sometime in Q1 2026,” it reported.

“Given that January or February could also see the next Galaxy Unpacked event for the Galaxy S26 series, it’ll be interesting to see if Samsung will wait to release the TriFold later in Q1, just to make room in between releases,” it went on.

Samsung Galaxy Z TriFold Price

“ ‘Galaxy Z Trifold’ is released as a single model of ‘Crafted Black’ color in 512GB storage with 16GB memory, and the price is 3,594,000 won,” Samsung said, which is around $2,450.

That’s not cheap, but there’s a lot in the box, it seems. “The ‘Galaxy Z Trifold’ package includes ‘Carbon Shield Case’, ’45W Fast Charger’, and ‘Data Cable’ as basic components,” Samsung added.

It’s worth adding that the U.S. price is not expected to be an exact translation of the Korean price and there have been rumors that the price could be as high as $2,999. We’ll see. I suspect Samsung will pick a price that’s high, to confirm this is a premium product, but not impossible.

As to what else to expect from the phone, there are neat details in the Bloomberg report. “At its thinnest point, the TriFold measures 3.9 millimeters (0.15 inch). Inside, it contains a 5,600 milliamp-hour battery, marking the largest capacity that Samsung has used in a folding phone so far. The battery provides as much as 17 hours of consecutive video playback with the TriFold display fully open,” it reads. You can also read details about the phone on Prakhar Khanna’s post here on Forbes.

The phone will close by folding left and right parts in to the middle — so not a Z shape at all. Mind you, two folds doesn’t sound like “trifold” to me either. I fear it’s too late for sensible minds to get hold of this and rename phones with two folds as Bifold, but the name is irksome, to say the least, or am I just being pedantic?

“In a brief hands-on session, the TriFold was intuitive to use. If the user begins to fold it incorrectly — by closing the right side before the left, for instance — the phone quickly warns them with on-screen notifications and physical vibrations,” Bloomberg comments.

More than that, we know that the Galaxy Z TriFold will have three cameras, matching the Galaxy Z Fold7, meaning the new phone will include a 200MP main camera.

And it will be the first major competition to Huawei’s Mate XT — which does fold in the shape of a Z so perhaps has a better claim to the name, or am I being pedantic again? Huawei’s phone is fractionally thinner when folded, measuring 12.8mm against Samsung’s 12.9mm.

But Samsung’s phone pulls off an interesting trick. Although it’s thicker than the Z Fold7 (which only folds once, not twice) which is 8.9mm when folded, it’s only a little thicker than last year’s Z Fold6 which was 12.1mm when closed. To add an extra fold but less than a millimeter of thickness in total is noteworthy.

It seems that the Z Trifold will also lack something the Z Fold6 had, which is compatibility with the S Pen stylus. The Z Fold7 doesn’t support the S Pen either, so this may not be a surprise.

The three panels on the TriFold (so, should that be called TriPanel? Okay, I’ll get off the pedantic tip now) are all different thicknesses. The thinnest is 3.9mm thick, the central one is 4.2mm and the third is 4mm.

The thinnest has a physical SIM card slot, which is interesting because the iPhone Air does not, and it’s thicker. Reports suggest the predicted iPhone Fold will not find room for a SIM card tray either.

Samsung has also said that the fold is robust and that the phone undergoes a lot of testing, specifically “a 200,000-cycle multi-folding test, equivalent to folding the device approximately 100 times a day for five years.”.

ForbesiOS 26.2 Release Date: What To Expect And When From The Next Critical iPhone UpdateBy David Phelan



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Galaxy TriFold Revealed, OnePlus 15’s American Adventure, Pixel 10a Pricing

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14 hours ago

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December 6, 2025

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Taking a look back at this week’s news and headlines across the Android world, including the Galaxy Z TriFold arrives, Galaxy S26 Ultra specs, the new Exynos promise, Pixel 10a pricing, Nubia Fold details, OnePlus 15 heads to America, and Google’s QPR2 source code released.

Android Circuit is here to remind you of a few of the many discussions around Android in the last seven days. You can also read my weekly digest of Apple news here on Forbes.

The Galaxy’s Number Is Now Three

Samsung has launched the highly anticipated Galaxy Z TriFold, a foldable device with three screen elements and two hinges to offer a pocketable phone and a tablet screen that is significantly less square than other foldable devices in the South Korean company’s portfolio. It’s a technical marvel, but it may not be the best seller some in the community are looking for:

“It will be available more widely, but no date has yet been attached. “Samsung Electronics will launch the ‘Galaxy Z Trifold’ in Korea on the 12th and then launch it sequentially to global markets such as China, Taiwan, Singapore, the United Arab Emirates, and the United States,” Samsung said in a newsroom post. No exact date yet, then, though I’d be astonished if it was before 2026.”

The Galaxy S26 Comparison

What will be a best seller, all being well, will be the Galaxy S26 family. With specifications widely available, albeit unconfirmed by Samsung, it’s possible to compare the upcoming S26 devices with the current S25 models. As the flagship, the Galaxy 26 Ultra has the most scrutiny:

“Samsung is switching to a new 6.9-inch M14 AMOLED panel, although it probably will not get much brighter. European users will likely only get 12GB RAM, compared with 16GB in other regions such as China. At least Samsung fans around the world will probably get to enjoy the Snapdragon 8 Elite Gen 5 instead of the Exynos 2600.”

Here Comes The Exynos

Samsung has confirmed its flagship Exynos 2600 chipset. This will draw direct comparison to Qualcomm’s Snapdragon 8 Elite 5 chipset, which is currently debuting in premium handsets across the Android space. The Samsung community has generally preferred Snapdragon over Exynos, at least on the top-tier Galaxy Ultra handsets. The S26 Ultra is still expected to ship in the first quarter of 2026 with a Snapdragon chipset, but Exynos could dominate the other handsets in the S26 family. Sammobile’s Asif Shak has more:

“A teaser video of the Exynos 2600 was just published by Samsung on its YouTube channel. In the video, the company says, “In silence, we listened,” hinting at controversies around performance and overheating issues associated with some previous Exynos chips. It is the South Korean firm’s indirect way of saying it understands the criticism around its chips and that it intends to improve upon their shortcomings.”

The Pixel 10a Price Conundrum

Google’s next smartphone is expected to be the Pixel 10a, which will bring the latest AI-focused hardware and smartphone technology to the mid-range. It’s expected to remain at $499, but there are still questions that need to be addressed.I took a closer look at these earlier this week.

“A more interesting question on the price will be around the pricing in the Google Store. The Pixel 9a has been discounted by $100 in the US store for a long time before the Pixel Black Friday offers. There’s every chance that the discount stays in place for Christmas. Will this forever discount carry on into the new year? What happens when the Pixel 10a arrives? Does the Pixel 9a remain discounted, and does the Pixel 10a lock in at $499 for the summer? Or does the continued use of older silicon see the 9a quietly removed from the portfolio, leaving the Pixel 10a as he sole ‘A-class’ on sale as a new handset?”

Nubia Fold Details Published

The first folding smartphone from Nubia has been confirmed by Japanese network Y!mobile. The Nubia Fold has appeared on its website, with a list price of 178,560 yen ($1,145). Given the specs, this is a very competitive offer, especially if this Fold gets a global release. GSM Arena has collected the specs, including the all-important display.

“The nubia Fold features an 8-inch main display with 2,480 x 2,200px resolution and a 6.5-inch cover screen with 2,748 x 1,172px resolution. Both panels offer 120Hz refresh rates, and the main panel supports split view modes for certain apps…

America Is Ready For The OnePlus 15

Following its global release, those looking for the OnePlus 15 in the United States were left in limbo. Without FCC certification, the device cannot go on sale, and with the government shutdown, no certification could be issued. Well, that hurdle has now passed. As GSMArena notes, the FCC is back in business, the certification has been issued, and the OnePlus 15’s US adventure is set to continue.

And Finally…

Google has released the source code for its latest Android update, feeding it back into the open-source community. Given the two-month delay in the release of Android 16’s QPR1, the community is taking the almost immediate release of QPR2 as a positive sign.

“Given that context, some developers worried Google might repeat that strategy and withhold Android 16 QPR2’s source code for an unspecified time. Thankfully, that hasn’t happened. Google started uploading Android 16 QPR2’s source code almost immediately after releasing the update. This suggests the previous delay was indeed tied to the mid-cycle Pixel Drop, and that today’s update — while not officially labeled a Pixel Drop — is one in all but name.

Android Circuit rounds up the news from the Android world every weekend here on Forbes. Don’t forget to follow me so you don’t miss any coverage in the future, and of course, read the sister column in Apple Loop! Last week’s Android Circuit can be found here, and if you have any news and links you’d like to see featured in Android Circuit, get in touch!



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