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vivo and PTDC Join Hands to Showcase Pakistan’s Tourism Potential to the World

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vivo, a leading global technology brand, announces a strategic partnership with the Pakistan Tourism Development Corporation (PTDC) aimed at digitally showcasing Pakistan’s tourism potential and strengthening the country’s presence on the global stage.

Under the theme “Empowering the Future of Tourism in Pakistan” the partnership will focus on promoting tourism through digital storytelling, capacity building, and training initiatives designed to support the growth of the tourism ecosystem. By combining vivo’s innovation driven technology with PTDC’s tourism expertise, the collaboration seeks to highlight Pakistan’s diverse culture, landscapes and heritage through impactful digital content and creative engagement.

The initiative will include programs that encourage digital content creation, skills development, and knowledge-sharing opportunities to help position Pakistan as a modern, globally appealing destination for travelers.

Commenting on the collaboration, Muhammad Zohair Chohan, Director Brand Strategy at vivo, said: “Through this partnership with PTDC, vivo aims to empower digital storytelling that showcases Pakistan’s beauty while enabling communities to shape the future of tourism through technology and creativity.”

Mr. Aftab Ur Rehman Rana, Managing Director of PTDC, said: “Collaborating with vivo allows us to enhance Pakistan’s tourism narrative through innovation and digital engagement, helping present the country’s diverse identity to a global audience by involving our creative youth.”

This collaboration represents a shared vision to promote responsible tourism, inspire young creators and position Pakistan as a world-class destination. By leveraging technology, creativity and global storytelling platforms, vivo and PTDC aim to place Pakistan firmly on the international tourism map, attracting travelers, investors and enthusiasts from around the world.





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Apple Set to Manufacture iPhones in Pakistan: Report

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Apple is planning to start iPhone manufacturing in Pakistan under a new government-backed Mobile and Electronics Manufacturing Framework, in a move aimed at positioning the country as a regional export hub, reported Express Tribune.

The government has agreed to offer incentives, including an 8 percent performance incentive and provision of land at discounted rates, to attract the tech giant, said the report.

In addition to manufacturing, Apple has also agreed to refurbish used iPhones in Pakistan for re-export, with the government expecting $100 million in export proceeds in the first year.

The plan is part of a broader strategy to bring global technology companies into Pakistan by offering competitive incentives and building local manufacturing capacity.

Officials said Apple intends to initially focus on repairing two to three-year-old iPhones, a model it has previously implemented in countries such as India, Malaysia, and Indonesia, before moving into full-scale manufacturing.

The new framework proposes increasing performance incentives from the current 6 percent to 8 percent to attract investment from Apple and other international manufacturers.

Authorities said the policy has received support from senior government leadership and is expected to be approved soon. The government is also targeting wider investment in the electronics sector, including laptops, tablets, wearables, and accessories, as part of its long-term industrial strategy.

Chinese companies are expected to invest around $557 million in mobile manufacturing, following agreements signed during the Prime Minister’s recent visit to Beijing.

As part of the localization push, manufacturers have committed to increasing the use of locally produced components from the current 12 percent to 35 percent in the first year, with a longer-term target of 50 percent.

The policy also proposes an export levy of up to 6 percent on high-end mobile phones to fund technology development, with an expected collection of Rs. 62 billion. Lower-priced phones in the Rs. 50,000 to Rs. 60,000 range will remain exempt.

Separately, the government is expanding its electric vehicle policy. A subsidy of 40 percent has already been introduced for electric two-wheelers, backed by Rs. 9 billion in funding.

The report said the scope may now be extended to electric four-wheelers, with plans underway to introduce low-cost vehicles priced between Rs. 0.7 million and Rs. 0.8 million.





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New Details Confirm Samsung Galaxy S26 Ultra’s Powerful Upgrade

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New Geekbench scores for the Galaxy S26 Ultra reveal the power of Snapdragon 8 Elite Gen 5. See how it stacks up before the Feb 23 Galaxy Unpacked event.



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Brad Pitt, Tom Cruise AI Video Backlash Prompts ByteDance To Add Guardrails

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Hollywood is fighting back against a new AI tool that creates near-perfect video recreations, raising legal risks for AI makers and the companies that use their tools.



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