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POLITICS: THE RHETORIC OF WAR – Newspaper

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When US Secretary of Defence James Mattis addressed the intensification of US combat operations against the Islamic State group in 2017, he assured the American public of his commitment to “get the strategy right” while maintaining “the rules of engagement” to “protect the innocent.”

Mattis’ professional tone was a stark contrast to [current US] Secretary Pete Hegseth’s remarks following the first days of the joint US-Israeli combat operations in Iran.

On March 2, 2026, after bragging about the awe-inspiring lethality of US “B-2s, fighters, drones, missiles”, Hegseth casually brushed aside concerns about long-term geopolitical strategy, declaring “no stupid rules of engagement, no nation-building quagmire, no democracy-building exercise, no politically correct wars. We fight to win.”

Admonishing the press for anything less than total assent, he commanded, “to the media outlets and political left screaming ‘endless wars’: Stop. This is not Iraq.”

>Instead of briefing the public on the Iran war, US Secretary of Defence Pete Hegseth is performing for a Maga audience that measures success in dominance, killstreaks and owned liberals. A decade-long scholar of far-right rhetoric explains what his language actually means…

Two days later, Hegseth gloated about “dominance” and “control”, while asserting that the preoccupation of the “fake news media” with casualties was motivated by liberal media bias and hatred of President [Donald] Trump.

“Tragic things happen — the press only wants to make the president look bad,” he said. He dismissed concerns about the rules of engagement, declaring that “this was never meant to be a fair fight. We are punching them while they are down, as it should be.”

I’m a communication scholar who has studied Maga [Make America Great Again] rhetoric for a decade. I have observed how Hegseth and other officials in the second Trump administration refuse to abide by what recurring rhetorical situations — urgent public matters that compel speech to audiences capable of being influenced — typically demand of public officials.

The theme of this administration is that no one is going to tell it what to say or how to say it. It will be encumbered neither by norms nor the exigencies that compel speech in a democratic society.

THE BIG MAN

When the US goes to war, the public expects the president and the defence secretary to convince them of the appropriateness of the action. They do this by detailing the justification for military action, but also by addressing the public in a manner that conveys the seriousness and competence required for such a grave task as waging war.

But during the first week of the Iran war, Hegseth’s press briefings deviated from the measured tone expected from high-ranking military officials.

Hegseth flippantly employed villainous colloquialism — “they are toast and they know it”, “we play for keeps”, and “President Trump got the last laugh” — delivered with a combative tone that communicated masculine self-assurance.

Many observers were taken aback by his haughty tone, hypermasculine preoccupation with domination, giddiness about violence and casual attitude toward death.

During Trump’s first term, this penchant for rule-breaking was by and large isolated to the president, whose transgressions were part of his populist appeal. Although Trump’s first cabinet members agreed on most political objectives, they attempted to rein in what they saw as the president’s more dangerous whims.

But with loyalty as the new bona fide qualification for administration officials, Trump’s second cabinet is populated with a large contingent of right and far-right media personalities like Hegseth, including Kash Patel, Sean Duffy and Mehmet Oz. The anti-institutional ethos of far-right media explains why these officials refuse to conform to “elite” expectations and instead speak in a manner that is bombastic, outrageous and perverse.

Among them, there is little reverence for what they may perceive of as emasculating rules of tradition and politeness in a media marketplace where “owning”, “dominating” and “triggering” your enemy is precious currency. Far-right media personalities are adept at commanding attention with showmanship and swagger.

Trump appears to have chosen Hegseth for precisely this reason: he performs the role of the big man to perfection.

‘KILL TALK’

Hegseth’s language choices and petulant tone do not demonstrate an ignorance of what rhetorical situations demand of him; instead, they reflect a refusal to be emasculated by such cumbersome norms.

When making statements about the first week of the war, Hegseth grinned as he delivered action-movie one-liners, like “turns out the regime who chanted ‘Death to America’ and ‘Death to Israel’ was gifted death from America and death from Israel.”

Hegseth engaged in what is known as “kill talk”, a verbal strategy, typically directed at new military recruits, that denies the enemy’s humanity and disguises the terrible costs of violence. His repetition of words like “death”, “killing”, “destruction”, “control”, “warriors” and “dominance” framed violence in heroic terms that are detached from the realities of war.

In my view, Hegseth addressed the public as a squad leader addresses military recruits. Hegseth apparently delighted in dispensing death and elevating and glorifying war. He said virtually nothing of long-term strategy beyond “winning.”

In the Maga media world, winning is really all that matters. If winning is the only goal, then war is, by profound inference, a game, a test of masculine fortitude.

This point was made clear when the White House posted a video that interspersed footage of airstrikes on Iran with “killstreak animation” from the popular video game Call of Duty: Modern Warfare. In the game, when a player kills multiple opponents without also dying, they are rewarded with the ability to conduct a missile strike to exterminate an opposing team. Again, this message gamifies violence and obscures the destructive toll of war.

Informed by the contemptuous hypermasculinity of far-right media culture, all this taboo behaviour and glorified portrayals of death convey one fundamental message: when the public most needs explanation and justification for the actions of their government, the powerful owe the public neither explanation — nor comfort.

The writer is Professor of Communication Studies, University of Nebraska-Lincoln in the US

Republished from The Conversation

Published in Dawn, EOS, March 15th, 2026



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TRUMP AND NETANYAHU’S CRUSADE – Newspaper

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The bilateral relationship between the United States and Israel has long been characterised as an enduring alliance. Yet, it remains arguably the most contentious partnership in modern geopolitical history. To many observers, this bond is viewed as a primary source of destabilisation in the Middle East, providing a perpetual spark for conflict.

In the early months of this year, this partnership has reached a volatile peak. While historically framed as a marriage of shared ‘democratic values’ and common security interests, the alliance has evolved into a radical ideological project, personified by a messianic theological synergy between US President Donald Trump and Israeli Prime Minister Benjamin Netanyahu.

The theological dimension of the relationship has dramatically shifted from a matter of private belief to a central pillar of statecraft and military justification. This ‘sacralisation’ of foreign policy is driven by a convergence of interests between Netanyahu’s religious-nationalist coalition and Trump’s second term administration, which relies heavily on the support of Christian-Evangelical and Zionist votes.

Historically, though, the American commitment to a Zionist state was far from absolute. According to the American political scientist Robert O. Freedman, US President Woodrow Wilson (1913–21) offered little more than symbolic gestures toward the Zionist movement.

The US-Israel partnership has evolved from a strategic Cold War alliance into a religiously infused political project that is holding the Middle East hostage

Franklin D. Roosevelt (1933–45) was hesitant to support the creation of a Jewish state in Palestine. He prioritised the security of oil interests through his growing relationship with the then newly formed Kingdom of Saudi Arabia.

According to Freedman, had Roosevelt survived past 1945, the creation of Israel might never have received American backing. It was Roosevelt’s successor, Harry S. Truman (1945–53), who, against the stern counsel of his secretary of state, recognised Israel at the time of its creation in 1948.

Even then, the relationship between the two countries remained cool. In 1956, President Dwight D. Eisenhower (1953–61) famously forced Israel, alongside Britain and France, to withdraw their troops from Egypt during the Suez Crisis. Eisenhower threatened Israel with severe economic sanctions if it failed to comply.

The presidency of John F. Kennedy (1961–63) was also marked by a deep-seated suspicion towards Israel. The most significant point of contention was the discovery of a nuclear reactor by the US at Dimona in Israel. Kennedy issued an ultimatum that American support to Israel could be “seriously jeopardised” if it did not allow regular inspections of the Dimona site. Kennedy brokered a deal in 1962 to sell Hawk anti-aircraft missiles to Israel, marking the first major US arms sale to the country. This was Kennedy offering a carrot to ensure cooperation on the nuclear issue.

According to declassified documents from the National Security Archive in the US, Israeli officials engaged in elaborate deceptions, such as disguising parts of the Dimona site to prevent American inspectors from discovering the true nature of Israel’s weapons programme. However, the US was also becoming increasingly concerned about the growing influence of the Soviet Union in Arab countries, such as Iraq, Syria, Egypt and the erstwhile South Yemen, and within most anti-Israel Palestinian groups.

A definitive turn in the US-Israel relationship occurred following the 1967 Six-Day War, in which Israel defeated the Soviet-backed forces of Egypt and Syria. This is when the US started to view Israel as a Cold War asset and ‘special ally.’

By the early 1980s, military and intelligence cooperation between the two countries had become deeply entrenched, though not without some friction. A report in The Washington Post in January 1982 highlighted that Israeli intelligence agencies had engaged in the bugging, wiretapping and bribery of American government employees to secure sensitive data. But despite such episodes, the strategic ‘blind support’ provided by the US to Israel continued to grow, often bypassing the pragmatism that governs relations between most nation states.

In 2026, the partnership has moved beyond mere realpolitik into the realm of a ‘civilisational crusade.’ This shift is most evident in the rhetoric of Trump and Netanyahu. Trump has increasingly framed military action as a struggle between ‘civilisation and barbarism’, frequently utilising biblical language to justify unilateral strikes and bypass Congressional oversight.

Netanyahu, cast by Trump as a ‘divine wartime leader’, has mirrored this sentiment. The Times of Israel recently quoted Netanyahu as describing the current war by the US and Israel against Iran as a messianic mission to “extinguish darkness and preserve the light of the West.”

This religious framing by Trump and Nethanyahu serves a dual purpose. It solidifies both leaders’ respective populist bases through Judeo-Christian identity politics while providing a moral gloss to operations that ignore international law. The apex of this collaboration is Operation Epic Fury, the massive joint military offensive launched in February this year against Iran. The operation has targeted the Iranian leadership and its infrastructure with multiple strikes, killing thousands of Iranians.

Iran’s subsequent retaliation has been swift, involving ballistic missile swarms against Israel and at US bases in Bahrain, Qatar and the UAE. Despite the military ‘successes’ touted by Washington and Tel Aviv, the alliance is facing a profound crisis of legitimacy at home. For the first time in the history of modern Middle Eastern conflicts, American domestic sentiment has seen a reversal. A recent Gallup poll revealed that 41 percent of Americans now express more sympathy for Palestinians, compared to just 36 percent for Israelis.

This shift is driven largely by younger demographics, who view the conflict through the lens of human rights. The furious nature of recent Israeli military actions, combined with the heavy-handed religious rhetoric of the Trump administration, is failing to resonate with the still largely secular polity in the US.

The US-Israel relationship has transformed from a cautious partnership into a full-scale regional ‘crusade’, driven by personal and religious agendas. While the alliance currently wields unprecedented military power, its reliance on messianic fervour and unilateral force has continued to isolate it from traditional allies.

Criminal charges hovering over Trump and Netanyahu are making both men desperate to emerge as ‘heroes’ from their war against Iran. But even if the alliance ‘wins’, it will be a pyrrhic victory, because the future of the relationship may no longer depend on shared strategic necessity. Instead, it will depend on whether it can survive the internal and external fallouts of its own making.

Trump and Netanyahu might be curating a new world, but it could be one which may not have any room for its curators.

Published in Dawn, EOS, May 15th, 2026



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OVERHEARD – Newspaper – DAWN.COM

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“I always wanted to get married. But whoever came into my life, after some time, their novelty factor wore off.”

— Faisal Rehman, actor

“If Fahad Mustafa has married for the second time, he did the right thing.”

— Shameen Khan, actor

“People think I am married, but I am happy being single.”

— Ali Rehman, actor

“Right now is not the time for marriage; I will think about it after becoming successful.”

— Ayesha Omar, actor and host

Published in Dawn, ICON, March 15th, 2026



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STREAMING: CHOPRA’S PIRATES – Newspaper

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Before the last stretch in movies like The Bluff, one almost expects someone to utter the done-to-death line about feeling death in the air. Given that one is watching an action film about pirates set in 1846, this statement seems as clichéd as it is redundant, because by then a good number of body bags have already piled up.

Here, one person chopping up the bad guys is Ercell Borden (Priyanka Chopra-Jonas), the seemingly pedestrian wife of a fishing ship’s captain (Ismael Cruz Córdova), who walks around wearing clothes more appropriate for a supermodel (no one else on her island is nearly as stylishly dressed). Irrespective of her fashion sense, and despite her preference for the mundane, she is a killer — and not just in terms of looks.

Ercell was once the notorious pirate captain Bloody Mary, the cohort, protégé and former lover of Captain Francisco Connor (Karl Urban). In what we assume was a conflicted relationship — thanks to snippets of flashbacks — Bloody Mary escapes with Connor’s gold after stabbing him for good measure.

By the time Connor finds her, she has nearly forgotten her bad old days and is content caring for her disabled teenage son (Vedanten Naidoo) and her young, titillating sister-in-law (Safia Oakley-Green). However, as the pirates invading her house quickly learn, knives, daggers, guns and bombs are barely a stretch of the hand away for Ercell.

The Bluff isn’t as half-bad as one would think, which means it’s not half-good either

I’d been hearing a lot of bad things about The Bluff, and the trailer didn’t inspire much confidence either. However, the movie isn’t half-bad — meaning it’s not half-good either.

The screenplay, by director and co-writer Frank E. Flowers and co-writer Joe Ballarini, was once a hot property that Netflix won at auction in 2021. Initially developed as a Zoe Saldaña vehicle, by 2024, it moved to Amazon MGM Studios, where Chopra-Jonas replaced Saldaña as the lead and also stepped in as a producer. The producing roster also includes Anthony Russo and Joe Russo — of Avengers: Infinity War and Avengers: Endgame fame — who had last produced Citadel, another high-profile Chopra-Jonas action project for Amazon.

Given the backstory and star power, one would assume the movie to be a spectacle worthy of your monthly subscription cost. Screenplay-wise, one would agree — it doesn’t let up. However, direction-wise, the movie needs to up its game. Flowers directs with an unsure hand, forcing his actors to take the lead.

Cinematographically, he often half-pursues shots that could’ve turned out good. Because of this, the editing starts feeling rough and janky at times — though it’s not as bad as most action films; just unpolished. The sound, clumped together and badly mixed, is a major let-down.

Acting-wise, Chopra-Jonas takes a while to settle into the role — her accent and delivery still leave a lot to be desired — so she lets her facial expressions do the heavy lifting. In comparison, her action training pays off in spades.

The Bluff’s main draw is Urban. Adding a touch of Irish flair to his accent, he is deliberately given solo hero shots (ie centre frame, commanding frames) as he delivers his lines with precision. The man does not disappoint, keeping The Bluff from turning into the usual bad fluff one sees on streaming platforms.

Watch it when you have nothing to do, or simply want to watch a forgettable action movie.

Streaming on Amazon Prime Video, The Bluff is rated R for bloody violence (it has no nudity). But then, what does one expect from a revenge-action film?

The writer is one of Icon’s film reviewers

Published in Dawn, ICON, March 15th, 2026



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