Daraz Pakistan is all set to launch its 12.12 Grand Year End Sale, giving customers across the country a final chance to unlock big savings before the close of the year. The campaign will run from 8 PM on 11 December until 18 December, with an action-packed opening that includes Brand Rush Hour, One Rupee Game and Shop & Win rewards.

This year’s 12.12 is powered by a wide network of banking and digital payment partners so that customers can enjoy extra savings up to 40% off when they pay with their preferred channels. Leading banks including MCB, Meezan Bank, AlBaraka Bank, Soneri Bank are offering special discounts or instalment plans on selected cards

Alongside bank offers, Pakistan’s top digital wallets and payment solutions are also participating. Customers who choose to pay with Easypaisa, JazzCash or UPaisa will benefit from additional value through instant discounts, cashback or special payment promotions on selected products and time slots. Together, these partnerships are designed to reward customers who choose secure digital payments and to make high quality products even more affordable.

Daraz has also lined up an extensive range of brand partners across key categories to make 12.12 a one stop event for customers’ end of year shopping. Shoppers will be able to find deals from popular names such as Jenpharm, Philips, Remington, Servis, Zellbury, Fitted, L’Oréal, Lipton and Unilever. In the home and living and appliances segment, brands like Haier, Zero Lifestyle, Cherry Home Appliances, JC Buckman, Sereno Life and Molty Home will bring attractive offers on everything from large appliances to bedding and décor, helping customers refresh their homes for the new year. During Brand Rush Hours, flat 30% off or more will be available on top brands.

Engagement mechanics such as the One Rupee Game and Shop & Win will run throughout the campaign, offering customers a chance to win exciting rewards worth up to PKR 1 million while they shop. By participating through the Daraz app, users can play for surprise prizes and enter lucky draws linked to their purchases, adding an element of fun and anticipation to the shopping journey.

“12.12 is our way of turning the end of the year into a nationwide celebration for our customers and partners,” said Ehsan Saya, Managing Director, Daraz Pakistan. “We have an incredible line up of trusted brands and hardworking sellers coming together to create a week of exciting prices, fresh assortments and surprise moments. It is a celebration of value and choice that gives everyone one last big reason to get excited before the year ends.”

He added that Daraz continues to focus on building trust and convenience in online shopping by combining strong brand assortments, reliable delivery and secure digital payment options. The 12.12 campaign is the final flagship event in Daraz’s annual shopping calendar, coming on the heels of its 11.11 mega sale and closing the year with another countrywide celebration of value.

Customers can access all 12.12 deals, bank offers and games exclusively through the Daraz app and website. To make the most of Brand Rush Hour and limited time vouchers, Daraz is encouraging shoppers to add their favourite products to cart in advance, activate their preferred bank cards and digital wallets, and stay tuned at 8 PM on 11 December when the sale goes live.