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EDUCATION: MEDIA DEGREES OUT OF SYNC – Newspaper

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When Sarah, a recent media graduate from a public-sector university in Lahore, walked into her first newsroom job, she did not feel unqualified; she felt out of sync. The theories she had studied bore little resemblance to the professional routines, editorial judgment calls and digital pressures shaping her working day.

“We studied theories in detail,” she recalls, “but the newsroom reality felt completely different from what we were taught at university.”

Sarah’s experience is not an exception. With media and communication programmes now widely offered across public and private universities nationwide, even conservative graduation estimates suggest that several thousand students enter the field annually. Yet many carry degrees that signal academic achievement but leave them ill-prepared for contemporary journalism and communication work.

In a media environment shaped by algorithmic amplification, artificial intelligence (AI), information warfare and fragmented audiences, this disconnect has implications for how information is produced, verified and consumed, and for the health of public discourse.

Pakistan’s media graduates are entering newsrooms trained for a world that no longer exists. Can a revised national curriculum close the gap before it’s too late?

A DISCIPLINE FROZEN IN TIME

Media education in Pakistan has evolved unevenly. Its early foundations, particularly during the 1960s and 1970s when mass communication programmes expanded in Pakistani universities, were largely shaped by Western communication theories, emphasising research models, conceptual frameworks and normative debates. While intellectually valuable, this orientation was never matched by sustained investment in technology, faculty development or pedagogical innovation.

Public-sector universities operate with tight budgets, minimal staff and ageing infrastructure. Private institutions, although better funded, remain inaccessible to many due to high tuition fees. Classroom teaching, therefore, still depends largely on lectures and textbooks, even as the media industry has moved toward digital workflows, data-driven editorial methods and AI-assisted content creation.

Prof Dr Altaf Ullah Khan, the dean of the faculty of humanities at Lahore’s Forman Christian College (a chartered university), identifies a deeper structural imbalance. He argues that the field has leaned too heavily toward “media studies” at the expense of journalism as a professional craft.

“The dominance of postgraduate media studies programmes has produced an academic bias toward theory, while journalism-specific training — its ethics, methods and practical rigour — remains underdeveloped,” Prof Khan tells Eos. The result, he warns, is a steady stream of graduates who must relearn the profession once they enter the newsroom.

THE NEW HEC CURRICULUM

Against this backdrop, the Higher Education Commission’s (HEC) revised Media and Communication Studies curriculum for 2024–25 represents a welcome, though incomplete, change. The framework introduces a competency-based structure and places renewed emphasis on ethics, research skills and digital proficiency. It also makes media and information literacy (MIL) a core component of undergraduate education.

Dr Savera Mujib Shami, the co-convener of the National Curriculum Committee and chairperson of digital media at the University of Punjab, explains that the revision was driven by urgency. “The traditional curriculum could no longer respond to a digital-first media environment shaped by AI, evolving audience behaviour and platform-driven information flows,” she tells Eos. “The aim is to establish national academic coherence, while allowing institutions the flexibility to develop market-relevant specialisations,” Dr Shami points out.

The revised scheme introduces a compulsory interdisciplinary course on AI, covering AI-assisted content creation, data analytics, deep-fakes and algorithmic ethics. In principle, these additions align Pakistan’s media education with global trends.

Yet policy ambition cannot replace institutional capacity. Many universities lack working media labs, current software or trained faculty to deliver the curriculum effectively. Departmental newsrooms often exist only in name, while podcast studios and multimedia labs appear in brochures but not in practice. Without sustained investment, the curriculum risks remaining aspirational.

TECHNOLOGY AND LANGUAGE

Dr Salma Umber, associate professor and chairperson of the Department of Mass Communication at Government College University, Faisalabad, argues that reform must go further. “Media education today must be inseparable from information and communication technologies (ICT), AI and even computer sciences,” she says, warning that Pakistan risks falling behind global standards if technology is not embedded at the core of training. She also emphasises that media literacy is foundational to informed citizenship.

At the same time, an over-technologised curriculum detached from linguistic and cultural realities carries risks. As Urdu and other regional languages recede in undergraduate reforms, concerns grow about the relevance of media education to Pakistan’s communicative environment. Journalists unable to write fluently in Urdu or engage with regional narratives remain ill-equipped to serve much of the population.

Dr Umber also highlights the creative and entertainment industries. Film, drama and theatre, she tells Eos, are spaces where identity is shaped and remembered. At a time when global streaming platforms have collapsed borders, she argues that media education must not only teach tools but also nurture storytelling.

INDUSTRY DISCONNECT

One of the most enduring weaknesses of media education in Pakistan is its weak link with the industry it is meant to serve.

Syed Talat Hussain, a senior journalist, points to troubling numbers: nearly 60 percent of universities offering media degrees have no structured engagement with media organisations, while about 40 percent operate without functional digital labs or studios. “It directly affects the employability and professional confidence of graduates,” he tells Eos.

Even where internships are mandatory, they are often loosely organised and poorly supervised. Students frequently perform clerical tasks rather than gaining exposure to editorial or production processes. Hussain argues that meaningful reform requires sustained collaboration between universities and media organisations, shared curriculum planning, structured internships and joint research initiatives.

Faculty capacity remains another constraint. Dr Babar Hussain Shah of Allama Iqbal Open University highlights the pressures facing public universities. “In many institutions, a handful of faculty members run programmes from bachelors in sciences (BS) to PhD,” he tells Eos, noting that specialised areas such as digital media and emerging technologies demand expertise that institutions struggle to provide. He advocates sustained faculty development, inter-university cooperation and international exchange, to ensure the revised curriculum can be implemented “in letter and spirit.”

WRITING AND REASONING

Debates on reform often prioritise technology and newsroom skills, while core communication competencies — writing, speaking, reasoning and ethical persuasion — receive less attention.

For Prof Nasir Jamal Khattak, vice chancellor of the University of Azad Jammu and Kashmir, this reflects a misunderstanding of communication itself. He describes it as a two-way process that requires the parallel development of verbal and written skills.

Drawing on his experience teaching communication courses at US universities, Prof Khattak argues for restoring creative expression, particularly writing, to the centre of journalism education. “Students should be trained not only in routine reporting but also in analytical writing that enables them to contextualise events and engage diverse audiences,” he tells Eos.

Prof Khattak also highlights a structural imbalance in mass communication programmes, in which training remains anchored in print or broadcast traditions. Systematic instruction in writing for contemporary digital platforms, he notes, is still underdeveloped. Such skills require deliberate teaching, sustained feedback and ethical reasoning built into the curriculum.

BEYOND POLICY, TOWARDS PURPOSE

The revised HEC curriculum provides a necessary foundation, but foundations alone do not build institutions. Meaningful reform requires digital-first media labs, sustained faculty training, functional student-run media platforms and effective industry partnerships integrated into academic structures. Above all, it demands recognition that media education is not merely a professional pipeline but a public good.

In an age of disinformation, hybrid warfare and AI-generated deep-fakes, media literacy underpins democratic resilience. The quality of Pakistan’s future public discourse will depend on how seriously the country invests in educating those who shape it.

If this moment is seized, the gap between the classroom and newsroom can narrow. If not, graduates like Sarah will continue to discover — too late — that they were prepared for a media world that no longer exists.

The writer holds a PhD in Media Studies and is a Muzaffarabad-based freelancer. X: @SMubasharNaqvi

Published in Dawn, EOS, March 1st, 2026



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EXHIBITION: SUBVERTING THE GAZE – Newspaper

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All the Women in Me X

Farazeh Syed’s exhibition ‘All the Women in Me’ at Karachi’s Canvas Gallery prosecutes the colonial archive: its camera, its titles, its voracious gaze, while nurturing — patiently and insistently — the lives of women crushed by that record.

The exhibition brings together paintings on canvas and wasli that rework found colonial photographs of South Asian women, set in conversation with intimate personal images drawn from the artist’s familial past. Syed uses photographs of her legendary grandmother, the singer Malika Pukhraj, who spent her later years in Lahore. Syed spent several formative years closely attached to her and says that the photographs “represent a South Asian woman from the same era who was fierce and formidable in her strength and vulnerable and fallible in her humanness. They, thus, serve as a contrast to the denial of individuality, autonomy and agency in the colonial images.”

Syed reads violence in these images — violence through detached reflection, through distortion and erasure, through a gaze that spoke for women while denying them voice. In her paintings, that violence is neither sensationalised nor aestheticised — it is held in tension with a repaired register.

The works on wasli are the most evident attempt to undo this damage. By reimagining it through a South Asian female gaze, Syed loosens the archival grip that once fixed these women in place. Faces gain expression rather than vacancy and bodies shed their performative submission. The women are no longer captives to a controlling eye but conversers within a visual language that recognises them as individuals.

Farazeh Syed’s recent exhibition takes visual documentation of South Asian women by British colonialists and upends their ways of looking

Syed’s long engagement with the female body — shaped by years of rigorous training under the artist Iqbal Hussain who passed away recently, and informed by her immersion in music — rolls here with quiet confidence. The bodies in ‘All the Women in Me’ are not arranged to please. They occupy space with weight and purpose. Even when seated or motionless, they seem internally active, absorbed in private thought or reminiscence. The women are not there to be seen, they are there to be.

Colour and rhythm do much of the work. Flora and fauna appear as carriers of memory. These elements recall the orchards and animals of her grandmother’s Lahore home, and they also function symbolically, suggesting growth, interdependence and the non-human witnesses to women’s lives that archives ignore. While this exhibition is unmistakably political, the paintings do not lecture. The exhibition trusts viewers to feel their way into its arguments, to recognise the unease of the colonial image and the relief of its undoing.

All the Women in Me V

Syed’s interdisciplinary practice, her scholarship, her teaching, her deep relationship to music, all quietly underwrite the exhibition. One feels the discipline of years spent drawing the human form, the patience of research and the lyricism borrowed from raga and rhythm. I imagine that the “me” of the title is not autobiographical but instead expands outwards, encompassing mothers and daughters, known women and unnamed ones, those photographed and those who escaped the lens.

In a wasli painting derived from a colonial ethnographic photograph of a seated woman, the artist pares the scene down to its essentials. The Victorian paraphernalia that once framed the subject, such as long curtains, furniture, architectural prompts, has been stripped away. What remains is the woman, rendered with a gravity that counterattacks submission. Her eyes no longer slip past the viewer in rehearsed vacancy and instead hold a quiet, inward resolve.

The canvases based on photographs of Syed’s grandmother operate as a different chronicle altogether. Her figure fills the frames with unrepentant presence. The brushwork is emphatic but not forceful. Here, distinctiveness emphasises itself through various specifics: the tilt of the head, the compactness of the torso, the unapologetic weight of age and experience. This is not a metaphorical woman but a person whose authority derives from having lived.

Across the exhibition, moments like these accrue importance. The women are no longer frozen in time and are instead allowed to exist within it. In doing so, Syed offers more than a critique of the archive. She models an alternative archival practice that is grounded in empathy, composition and the determination that women’s bodies are not sites of display, but storehouses of lived knowledge.

‘All the Women in Me’ was on display at Canvas Gallery, Karachi from January 20-29, 2026

Rumana Husain is a writer, artist and educator. She is the author of two coffee-table books on Karachi, and has authored and illustrated 90 children’s books

Published in Dawn, EOS, March 1st, 2026



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PROFILE: THE RESTLESS ENTREPRENEUR

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Umair Masoom with Sumair Rizvi (to Umair's right) and the myco team at the inauguration of their new office premises in Karachi in January 2026
Umair Masoom with Sumair Rizvi (to Umair’s right) and the myco team at the inauguration of their new office premises in Karachi in January 2026

One thing is certain: Umair Masoom knows how to spot a trend early. He is also not averse to risk; some would say he courts it.

The instinct seems rooted in a curious restlessness that his outward calm does not betray. The same restlessness carried him through 12 jobs in as many years; it also secured him $3 million in seed funding within two weeks of his pitch.

That idea, now myco, is a Web3 streaming platform where users can co-own content. By 2024, the company was valued at $80 million, following a $10 million Series A round. It has also secured multi-million dollar deals for territorial streaming rights to ICC events and the English Premier League in Pakistan.

Twelve jobs, one failed start-up and a move to Dubai later, Umair Masoom is betting Pakistan’s streaming future on myco — and on his own inability to sit still

LEARNING THE HUSTLE

Born and raised in the measured quiet of Islamabad, Masoom moved with his family to frenetic Karachi in 2003. After missing the admission deadline for his first-choice university, he enrolled at the College of Business Management (CBM, now the Institute of Business Management). He scored a 4.0 GPA in his first semester and remained a high achiever throughout his four-year degree. He was also on the college football team.

In his fourth semester, Umair joined an automotive industry magazine, visiting showrooms and even mechanic workshops to secure advertisements. By graduation in 2007, he had spent 18 months at the ARY Group. “Juggling classes with work while managing grades was very tough,” he recalls. “But at the end of it, I was interviewing people, including my batchmates, as they applied for jobs.”

This practical experience, says Umair, not only gave him an edge over his peers but also taught him the art of the hustle.

NO STRAIGHT LINES

Masoom completed his MBA over weekends while working for marketing and sales at major TV channels. “But there was no digital media at that time, only broadcast, so it became boring,” he tells Eos.

He spent stints in banking and broadcasting across nearly a decade, moving between institutions including Faysal Bank, PTV, and Burj Bank. “It wasn’t the traditional career trajectory,” Masoom acknowledges, possible only because his former employers were keen to regain his services.

In 2017, he launched his first start-up idea, Cricket Junooni, ahead of the Pakistan Super League. It included fan packages to travel with teams and dine and interact with players. It went belly up within eight months. “I learned a lot from the failure. I realised it’s not just about a great idea,” he says. “There were mistakes — financial ones, structural issues and errors in hiring the team…”

EVERYTHING IN PLACE

At the end of 2019, he received a call from his former boss at Burj Bank, Ahmed Khizar Khan, who was now with the Gargash Group — a major conglomerate in the United Arab Emirates. The head of that group had also served on the board of Burj Bank and was acquainted with Masoom.

Khan offered Masoom a marketing role at Daman Services, the group’s financial services arm. This was a pivotal moment, reveals Umair, as he was professionally successful and well-known in the local broadcasting industry, with key relationships in place.

Masoom’s two siblings were already in the UAE. His mother wanted her three children to be in the same city, especially after the passing of Masoom’s father — venerated broadcast journalist Masoom Usmani — in 2017.

His move to Dubai was followed by the coronavirus, but he remained a stellar performer and was soon elevated to the position of chief marketing officer for the entire group. “I was making great money, driving the best car, and everything seemed ideal, but then the restlessness reared its head,” he says.

Umair Masoom at the office of crowdfunding platform Republic in New York City in June 2024 | myco
Umair Masoom at the office of crowdfunding platform Republic in New York City in June 2024 | myco

ALL IN

During this time, Masoom kept a keen eye on the evolution of media platforms, particularly over-the-top (OTT) platforms in India and Turkey. “I saw a huge opportunity to build a large-scale video streaming platform, which I know will be the cable-cord cutter,” he says. “TV consumption is shifting from cable to OTT,” he adds.

Masoom started discussing the idea with colleagues and friends, including Sumair Rizvi — his college friend and a leader in the local advertising industry. They focused on the intersection of technology, media and e-commerce, and also launched a token for content creators.

The initial success convinced Masoom to go all in. In December 2023, he shared his plans with his employers. To his surprise, they decided to back him. But the investment also brought with it the pressure of delivering results, says Masoom. “We had to repay their trust.”

It resulted in extreme highs and major lows, including days when deals fell through or investors backtracked. “For instance, weeks after cracking the biggest deal of your career, you find out you don’t even have enough money for salaries,” says Umair.

Meanwhile, with tokenisation still awaiting regulatory approval in the UAE — Masoom expects it to happen over the next two to five years — myco had to pivot. Currently, myco is focusing on the freemium model, blending SVOD (subscription video on demand) and AVOD (ad-supported video on demand); some content is free with ads, while premium content is ad-free behind a paywall.

Umair believes that such a service will be Pakistan’s next unicorn and myco could lead the way. “But it will be an aggregation and consolidation of multiple entities, believing in the vision of having a billion-dollar plus video streaming entity,” he says. “That’s the Pakistani vision.”

At the same time, myco is building audiences in the MENA region, having offices in Egypt and UAE along with penetration across the globe. Their Pakistan team has grown to 120 people from a handful three years ago. In January, it moved the team to their new office in a state-of-the-art building.

BUILDING THE MOAT

When I met Masoom on Christmas day, he told me that myco had 40 million registered users and over 10 million active users monthly — a number set to rise during the ongoing ICC T20 World Cup, for which myco has exclusive Pakistan rights.

At the same time, it has mastered the art of creating synergy with their competitors, such as the Tamasha app, convincing them on collective bids for streaming rights, bringing down their individual costs and averting pricey bidding wars. Ad revenue is similarly divided, with the same ads running across platforms.

Some major challenges remain, adds Masoom, such as piracy, where local cable providers illegally show channels airing EPL matches or ICC events. “We pay millions of dollars for a marquee asset, while cable operators land an illegal feed and distribute it, he says, adding that the regulator, Pemra, does support them from time to time. This explains why popular international sports channels go missing from local cable during high-profile events.

THE NEXT BET

Masoom’s days remain hectic — calls, investor updates for backers in Silicon Valley and New York, and projects spanning multiple countries — but he has made deliberate room for what he once neglected.

Mornings begin with his seven-month-old. An hour goes to the gym. He has elevated five team members to co-founder status and is actively stepping back from the micromanagement that defined his earlier years.

The restlessness, though, hasn’t gone anywhere. He is already an angel investor in a number of new start-ups, and a new e-commerce venture he is co-founder in, BuyPass, has secured its first funding. For someone who once cycled through 12 jobs before finding his footing, that probably isn’t surprising.

“Keep exploring,” he says. “The right idea reveals itself along the way.”

The writer is a member of staff.
X: @hydada83

Published in Dawn, EOS, March 1st, 2026



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AQUASPORTS: FROM ZERO TO HERO – Newspaper

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Freediver Akif Raj hunting a grouper underwater | Akif Raj

“We were a bunch of students picnicking at [Karachi’s coastal] Mubarak Village. We spent the entire day there trying to catch fish by lowering a string into the water from the rocks, but we caught nothing. By evening, we were not just empty-handed and hungry but sunburnt as well.” Deep sea freediver and spearfishing instructor Akif Raj laughs at the memory from 20 years ago. “What a waste of time and effort it was.”

Akif found himself watching a freediving video on YouTube one day. He says he had always felt a pull towards adventure sports. “I did not play cricket or football, neither did I ride bicycles as a kid. I did think about scuba diving but its equipment was too expensive. But the YouTube video got me thinking. I realised that one doesn’t need any equipment except for a spear, maybe. I built a spear from an aluminium rod for myself,” he says. 

“I knew swimming already and, after watching more freediving videos on Youtube, I started practising on my own. Honestly, it feels like you are floating in space with zero gravity when you are under water. That spear I had built came in handy after two years, when I managed to hunt my first fish, a 200g yellowfin bream.”

Akif waxes on about his first catch. “It wasn’t easy, as it required going very near the prey,” he says. “I was so proud of my accomplishment that I did not let anyone touch my catch after bringing it home, though my mother wanted to cook it. I kept it in the freezer, so I could take it out and admire it whenever I wanted. I did that often until, one day, when a cat ran off with my prized possession.” He laughs.   

Pakistan’s first deep sea freediver and spearfishing instructor learnt his trade from YouTube videos. But he’s now trained thousands of others and dreams of representing the country in international competitions

Looking to improve on his weaponry, Akif frequented the junk and scrap market in Karachi’s Shershah, where he was lucky to come across an underwater gun. “But it needed repairs. The stretchable rubber part in it, which created its slingshot effect, broke after only one use. I had to mend it somehow. I tried to replace the part using the air bladder inside a football and rubber sheets, but it was not working. Then, one day, while lending support to a friend whose uncle was on his deathbed in a hospital, I found exactly what I was looking for in the tubing of a blood pressure checking device. I wished the uncle well and left in a hurry to rush to the medical supply shops, where I asked for the tubing,” he says. 

The repairs to the gun helped Akif catch many fish underwater. But while he would bring all his catch home with him, Akif wouldn’t let anyone cook the fish. “They were too beautiful to eat,” he explains wistfully.

Meanwhile, his mother was getting very sick and tired of all the fish. “It came to this that, when I returned home, she would only let me inside if I were empty-handed. If I came with a catch, she would tell me to go back to where I found it,” he chuckles. 

Akif on a boat headed to a hunting expedition

“Her attitude forced me to sell my catches. The first time I sold a fish I had hunted, I sold it for nine thousand rupees. It was good money, 17 to 18 years ago,” he shares. It gave Akif encouragement to hunt more fish and sell them. Once, he didn’t come home for two days because he was hunting for fish. That is how he made Rs30,000 by selling those two days’ catch.

More money started coming in this way, enabling him to improve on his equipment. First, he ordered for himself a pair of swim fins from Lebanon. Later, he was approached by a brand, Triton, from Ukraine. They had heard about him and offered him sponsored equipment, which included better diving gear and hunting equipment. 

“I also started educating people about freediving through social media. It also got me more fame and more sponsors. I am a brand ambassador for seven companies now that produce high-quality gear for freediving and spearfishing, besides being their freediving product tester,” he tells me.  

A few years ago, Akif also thought of teaching others what he had taught himself. “I wish swimming was made compulsory in our schools,” he says. Starting by teaching his friends for free, he started taking on other students who paid him fees for the classes.

“Today, I have over 2,500 students,” he beams with pride. “I call my course, in which I teach my students to dive as deep as 30 to 40 feet, ‘Zero to Hero’.”

The biggest issue faced by Akif while teaching freediving is getting access to swimming pools. His course spans only four to five days, for which he rents out the pools. The clubs where he conducts his courses want his students to acquire membership, however.

He says there are big international freediving championships taking place in the world all the time, in which he would like to compete. The 2025 CMAS World Championship Freediving Depth took place in Greece, where the top diver hunted a 7kg grouper. “And here we are hunting 30 to 40kg groupers all the time, thanks to Pakistan’s rich marine life,” he says, adding that Pakistani waters have 38 of the world’s best table fish.  

Coming back to international freediving championships, he says that he has an invitation to participate in the next one but can’t because of our country’s lack of understanding about this sport.

“I emailed our sports minister to allow me to represent my country in international freediving competitions, but I was asked why I don’t dive with a ‘batli’. Yes, he called the diving oxygen cylinders ‘batli’! I tried explaining about freediving to him but he didn’t get it,” he says sadly.

He also informs me that neighbouring India has no freediver but he has trained so many here in Pakistan. Still, he admits, we have no female freediver till now. “That seat is vacant,” he smiles. 

In the meanwhile, Akif keeps himself busy in his own freediving adventures. He says that freediving also promotes sustainable and selective fishing. “Otherwise our fishing practices, where our fishermen often use illegal mesh, catch the smaller fish or eggs too, which is devastating for marine life,” he says. 

Akif shares an incident where he found a bottlenose dolphin calf tangled in such a net. “It was crying. I approached it with the intention of freeing it, and its mother came too. I swear, she looked like she was praying as she watched me cut away the net.

“It took me half an hour to release it but, in doing so, I gained the friendship of the dolphins. The mother, in particular, recognises my boat. Whenever I go out to sea, in the winter mostly, she comes. And she brings me her new babies, too, along with gifts. Once she brought me an empty cold drink bottle. At another time, she brought me a pink shopper,” he laughs.

The writer is a member of staff. X: @HasanShazia

Published in Dawn, EOS, March 1st, 2026



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