The Digital Youth Hub (DYH), launched on March 26, 2025, has registered more than 712,000 users across Pakistan, emerging as a key digital platform connecting young people with education, employment, and entrepreneurship opportunities.

The platform uses artificial intelligence to connect youth with over 93,000 domestic job opportunities and around 100,000 international job listings through a single digital interface.

Developed as a one-stop platform under the Prime Minister’s Youth Programme (PMYP), the Digital Youth Hub is a joint initiative involving UNICEF as a strategic partner, PMYP as the executing agency, and the National Information Technology Board (NITB) as the technical provider. NITB has developed the core web portal and mobile application, allowing users to track job, scholarship, and loan applications through integrated dashboards.

The hub includes AI-powered extensions that offer real-time data insights and personalized dashboards for students, employers, and scholarship donors. As the technology partner, NITB also oversees system automation, including the integration of the Prime Minister’s Youth Business and Agriculture Loan Scheme and the National Jobs Portal. A centralized dashboard is used to monitor the performance and outreach of youth-focused initiatives.

Built around the 4Es framework, Education, Employment, Entrepreneurship, and Engagement & Environment, the platform provides access to scholarships, online courses, internships, verified job listings, and business financing ranging from Rs. 0.5 million to Rs. 7.5 million. It also supports volunteer opportunities through the National Volunteer Corps, sports initiatives under Talent Hunt programmes, and environmental activities such as the Green Youth Movement.

According to official documents, nearly 170 million people, about 70 percent of Pakistan’s population, are under the age of 30, making youth the country’s largest national asset. Since its launch in 2013 and subsequent modernization, the Prime Minister’s Youth Programme has supported more than 1.5 million young people through merit-based initiatives. The Digital Youth Hub is positioned as a central platform to further expand fair and nationwide access to opportunities.