Mercantile, the Apple Authorized Distributor in Pakistan, is proud to announce the launch of the Mercantile Protection Plan powered by SureCover. Developed in direct response to extensive customer feedback, this new offering is designed to provide iPhone users with unprecedented peace of mind through a localized, robust support system.

As the latest generation of iPhones reaches more hands across the country, Mercantile recognized a growing demand for protection that goes beyond the standard manufacturer’s warranty. The Mercantile Protection Plan addresses the most common “real-world” accidents that iPhone users face daily.

“Our customers are passionate about the Apple ecosystem, and they’ve been clear about what they need: a reliable safety net for their investment,” said Mr Zeeshan Saleem, Head of Marketing, Mercantile. “With the Mercantile Protection Plan, we aren’t just selling a device; we are offering a commitment that we will be there if something goes wrong.”

Unmatched Coverage for the Pakistani Market The Mercantile Protection Plan offers 12 months of accidental damage coverage from the activation of the headset. Most notably, it introduces Liquid Damage Protection—a service currently not offered by any other provider in the country.

The plan covers:

• Front Screen Replacement: Repairs for accidental display cracks.

• Back Glass Replacement: Protection for the back glass of the latest iPhone models.

• Liquid Damage Protection: Comprehensive coverage against spills and immersion.

A Value-Added Ecosystem In addition to accidental damage, the plan integrates seamlessly with Mercantile’s existing service offerings. Upon free registration, customers automatically qualify for a 2-year warranty period, consisting of the standard 1-year Apple International Warranty followed by an additional 1-year Mercantile Warranty. This extended coverage has already proven to be a significant success among Pakistani consumers seeking long-term reliability.

Eligibility and Registration The Mercantile Protection Plan is available exclusively to customers who purchase their iPhone through Mercantile’s authorized retail network. To activate the coverage, users must:

By bridging the gap between global technology and local support, Mercantile continues to set the standard for the premium smartphone experience in Pakistan.