Internet traffic is up 19% in 2025, according to Cloudflare Radar. Meanwhile, ChatGPT is the most-blocked service on the internet.

Cloudflare

ChatGPT’s crawler GPTBot, which spiders the internet to capture information and turn it into knowledge, is the most-blocked bot on the internet, according to Cloudflare’s 2025 year in review. Meanwhile its biggest rival, Google, is the number one most-allowed crawler. And perhaps even more interestingly, while ChatGPT is the most-blocked bot, it’s actually Anthropic’s Claude AI engine that is the least reciprocally-beneficial service for website owners.

Every year internet infrastructure company Cloudflare publishes an analysis of what’s happening on the internet.

The big news?

• Internet traffic is up 19%
• Starlink traffic is up 130%
• Google is still the most popular internet property (or collection of properties)
• ChatGPT is the most popular AI answer engine
• Facebook is still the most popular social service
• YouTube wins for streaming
• Globo, the Brazilian media giant, is the top news service
• Amazon is still the biggest store on the internet
• WhatsApp is the biggest global messaging service
• Roblox is the biggest global metaverse/gaming platform
• Stripe is the number one payment service on the internet
• Binance is the top crypto wallet/exchange/service for cryptocurrency
• Non-human bots now account for 56.5% of internet traffic
• Google still owns 89.5% of search engine market share
• Chrome is the most popular browser, with 66.2% share
• The biggest cause of internet outages is not accident or disaster: it’s government directed shut-downs
• The United States accounts for 40% of all global bots
• 5.6% of all emails are malicious (containing hacking attacks)

One thing that’s very obvious from the list: China isn’t part of Cloudflare’s service.

While CEO Matthew Prince says a “huge percentage of the Internet” runs through Cloudflare’s network every day, and that’s true, it doesn’t include much, if anything, behind the great firewall of China. The company doesn’t disclose what that percentage is, but we can infer some sense of Cloudflare’s size by the fact that it claims to block “billions of threats online for its customers every day,” and routes billions of web requests daily while owning one of the top DNS services (routing engines for web requests) available.

One of the key categories that Cloudflare measures is not just where traffic is going, but what kind of entity is causing the internet traffic.

Bot use is now over 50% of internet activity, with humans accounting for just 43.5%. The most common bots are search engine bots like Google’s and Bing’s, but the fastest-growing bots are from the AI services that want to know everything that Google already does. That’s ramped up with AI engines, and GPTBot, ChatGPT’s crawler, jumped 305% in usage over the late summer alone.

Some website owners, however, don’t want AI to know everything about what they offer. So they block AI crawlers via their robots.txt file, which is a simple way to say: don’t look at what I have. (Interestingly, compliance is entirely voluntary, and AI service Perplexity, for instance, has been accused of ignoring robots.txt declarations and just spidering sites regardless.)

The most blocked web crawler for 2025 is GPTBot, by OpenAI, which owns ChatGPT. The second most blocked crawler is CCBot, provided by a nonprofit that says it maintains an open-source database on web content, while Google’s own crawler is the third most blocked. However, since people do still want web traffic from Google, Google’s bot is also the most allowed bot on the internet, followed by Microsoft’s Bing bot, and – guess what – OpenAI’s GPTBot.

Confused?

Here’s the deal: different strokes for different folks.

Some website owners want to be seen and used, believing it will help them grow. Others close themselves off from internet crawlers, believing the bots are taking value away without adequate compensation.

About that compensation: Cloudflare offers a Crawl-to-Refer ratio chart that is super interesting. Essentially, it reveals the hidden terms inside the implicit bargain companies make when they allow services to crawl or spider their sites. The ratio is simple: how many times is my website analyzed or searched by a bot, versus how many times does the service send me a real human user.

Old school search engines are by far the best here, providing much more traffic in return for access than AI engines. But not all the AI services are equivalent:

• Google: about 10 to 1 (10 crawls for every 1 visitor sent)
• Baidu: about 1 to 1 (Baidu is a Chinese search engine)
• DuckDuckGo: about 1 to 1
• Microsoft: about 100 to 1 (this is mostly Bing)
• Perplexity: about 100 to 1
• OpenAI/ChatGPT: about 1,000 to 1
• Anthropic: about 100,000 to 1

There’s a curve of attraction here. As a website owner, you want as much traffic from a search engine or AI answer service as possible. 1:1 spidering to referring is almost nirvana, while ten to one isn’t bad, and 100 to one or even 1,000 to one understandable.

100,000 to one: that’s a lot of crawling for almost no discernible return.

Perhaps the oddest little bit of news in Cloudflare’s Radar for 2025 is that the most dangerous domain for malicious and spam email is .christmas. So while celebrating the holidays this year, don’t open any email from a domain that includes the word “Christmas.”

Adobe’s Firefly video editor uses the industry’s best AI models and provides new tools for video, audio, imagery and design.

ADOBE

Adobe Unveils New AI Models Adobe has unveiled some exciting new generative video features, models and tools in Firefly, the software giant’s all-in-one creative AI studio. Firefly uses the industry’s best AI models and top-notch tools for video, audio, imagery and design.

These latest updates are all about making AI video creation using Firefly even better for creators and creative professionals. Now there is less ‘prompt roulette’ and more real-world control.

New Creative Control For AI Video

Adobe is introducing the new Prompt to Edit feature, which lets creators make precise and natural language edits to existing video clips instead of starting out from scratch. The idea is to more intentionally guide the resulting output. Users can generate a video in Firefly and then edit it using Runway’s Aleph model with specific edit instructions.

There are also new camera motion controls that provide more control over how the camera moves through a scene. Users just need to upload a start frame image along with a reference video showing the camera motion they want to recreate.

Expanding Choice In Partner Models:

Adobe is rolling out access to industry-leading models from within Firefly, including Topaz Astra, which is used for video resolution upscaling, enabling 1080p footage to be upscaled to 4K. It can be used to boost low-resolution clips or restore older or low-quality footage to restore clarity and detail.

FLUX.2 is the latest image model from Black Forest Labs. It generates and edits images up to 1 megapixel with flexible aspect ratios and photorealistic detail, advanced text rendering and with support up to four reference images. FLUX.2 is now available in Firefly’s Text to Image module, Prompt to Edit and Firefly Boards, as well as Photoshop desktop and, in January, Adobe Express.

The public beta of the Firefly video editor is a lightweight, browser-based assembly space where creators can turn generations into finished stories, bringing generated clips, audio and personal footage together in a streamlined editing experience. 

Unlimited Generations

From now until 15 January 2026, Firefly plan subscribers will receive unlimited image generations with all Firefly and partner models, plus unlimited video generations with the Firefly Video Model.

Adobe says that creators don’t just use a single AI model and don’t want to switch between tools to produce a finished result. Adobe claims its customers want one place where they can select the right model for the job, as well as experiment with different styles before polishing the output using professional editing tools.

Adobe says that with Firefly, the first prompt is just the start. As AI model innovation speeds up, the mix of industry-leading models and Adobe’s creative tools is where things could really bring about change. Adobe claims it is turning AI from just ‘generation’ into a more practical and complete creative process.

Realme has expanded its Narzo lineup with the launch of two new smartphones, the Narzo 90 and the Narzo 90x. Both devices focus on large batteries, fast charging, and updated hardware, while targeting different price segments in the midrange market.

Design and Display

The Realme Narzo 90 features a 6.57-inch Full HD+ AMOLED display with a 120Hz refresh rate. The panel reaches up to 4,000 nits of peak brightness, is protected by Dragontrail Star D+ glass, and includes an in-display fingerprint scanner. A centered punch hole houses the front camera. The phone measures 7.79 mm in thickness and weighs 181 grams. It is available in Victory Gold and Carbon Black colors.

The Realme Narzo 90x comes with a larger 6.8-inch HD+ LCD offering a 144 Hz refresh rate. The screen delivers up to 1,200 nits of peak brightness, is protected by Dragontrail Star D+ glass, and supports use with wet hands. It measures 8.28 mm in thickness, weighs 212 grams, and is offered in Flash Blue and Nitro Blue color options.

The Narzo 90 also includes dual stereo speakers and IP66, IP68, and IP69 ratings for dust and water resistance. The Narzo 90x offers a side-mounted fingerprint scanner, a rear-mounted Rhythm Pulse Light, and carries an IP65 rating.

Internals and Software

The Narzo 90 is powered by the MediaTek Dimensity 6400 Max chipset and is available with up to 8GB of RAM and 128GB of internal storage. Storage can be expanded using a microSD card. The device runs Realme UI 6.0 based on Android 15, with Realme promising three Android OS upgrades and four years of security updates.

The Narzo 90x uses the MediaTek Dimensity 6300 processor and also offers up to 8GB of RAM with 128GB of storage, expandable via a microSD card. It ships with Realme UI 6.0 based on Android 15, although Realme has not disclosed its software update policy for this model.

Cameras

The Realme Narzo 90 features a 50MP front-facing camera for selfies. On the rear, it includes a 50MP primary camera paired with a 2MP monochrome sensor.

The Narzo 90x comes with an 8MP selfie camera on the front. On the back, it features a 50MP primary camera along with a flicker sensor.

Battery and Pricing

Both smartphones pack a 7,000 mAh battery and support 60W wired charging. Realme says the Narzo 90 can charge from 1 percent to 50 percent in 31 minutes. Both devices support reverse wired charging.

The Realme Narzo 90 is available in India in two configurations. The 6GB RAM with 128GB storage variant is priced at approximately $186, while the 8GB RAM with 128GB storage version costs approximately $203.

The Realme Narzo 90x is priced at approximately $153 for the 6GB RAM and 128GB storage model, while the 8GB RAM and 128GB storage variant costs approximately $170.

Realme Narzo 90 Series Specifications